Wicked Problem- Bus Bus Mobile App

Challenge

In a group of three we tackled a “wicked problem” by designing a mobile app. Our group of three chose to address school bus transportation through real-time tracking and rider check-in features. We wanted to focus on giving parents some peace of mind while their kid(s) are headed to school each morning.

Some steps Taken to Solve Problem:

• Proto-persona creation

• Interviews

• Survey

• Affinity mapping

• Behavioral Archetypes

• Hypothesis

• User-flow mapping

• Wireframing & Prototyping

• MoSCoW Prioritization